When Topman (TopShop's guy division) and Fashion East  announced the new lineup for February's menswear show (just called MAN and taking place the 15th of february in London) , it suddenly became clear that menswear had taken a new direction because there are 3 really interesting young designers  in the list.

Here they are and i think you should keep an eye on them.





Hans Christian Madsen

he's Danish, 25 years old, he's inspired by the "rebel style": 1950's youth culture, the time between the end of World War II and the election of John F. Kennedy. Madsen completed his MA in Fashion Menswear at the prestigious Royal College of Art. This will be Madsen’s debut, as one of three MAN designers. Since graduating  Madsen has been working with Diesel and won the prestigious Golden Fur Pin.





Kesh

At just 20 years old, Kesh may well be achieving successes yearned for by designers twice her age, yet the attitude of this London anti-it girl remains undeniably down-to-earth. Despite the likes of Carey, Lupe Fiasco, Lily Allen, Big Daddy Kane and Mark Ronson donning her creations, Kesh believes it is ultimately the everyday people ordering her pieces online that fuels her motivation and, consequently, the success of Keshwear.Her pieces reflect a fusion of Trinidad, Caribbean and British culture; acting like a synapse between M.I.A-style fashion and 1980s Technotronic style beats. She's now based in New York and is busy working on her first show and creating a range of T-shirts for Dover Street Market.





James Long

THis 26-year-old british guy amazed Topman's panel of judges with his modern approach to battle armour. About his inspirations he says “My men are heroic and ready for action.Medieval modern soldiers.”

Long has been working on custom-made pieces for the likes of stylist Patti Wilson and is designing the goodie bag for the MAN show.

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